buy.at rebrand - more profitable growth, faster
buy.at have today announced their new branding & tagline. The logo which they have had since they started in 2002 has been replaced and the new tagline is “more profitable growth, faster”.
Here is what they have to say on it:
This strapline embodies our focus as an affiliate network in 2007 and conveys that we are committed to overdeliver to our clients and partners. The market is maturing fast and so are we, the re-brand captures this in the new logo and following strapline.
I prefer the old logo, but putting aside the re-brand I really like what buy.at have done recently. Their new management area from both a merchant and advertisor perspective is very nice; i’m always a sucker for flash reporting interfaces!
They are certainly one of the best networks in the UK and hopefully the new changes will help continue to propel them.
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