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A good point is raised there by Chris about the percentage of responding affiliates for each network who are day-job or spare time. We should add something to the report.
I’ve just done some top-line calculations for TradeDoubler and CJ which shows that 52% of TradeDoubler’s 1191 affiliate survey respondents are active (620 in total).
By comparison, 485 of CJ’s 735 responding affiliates are active (66%).
For both networks, most of those who are not active are ‘occasionally active’ rather than inactive.
In terms of the breakdown by spare-time / day-job, for TradeDoubler, the figures are 27% day-job and 73% spare time. For CJ, the figures are 35% and 65% respectively.
Linus Gregoriadis, Head of Research, E-consultancy
I’ve blogged the census as well and was suprised how interesting it was.
I’m a sucker [for stats] and loved look at what type of people also work in this industry.
As others have said, the income element was the biggest shock – both at the top and bottom ends of the scale.
Also there’s the “fact” that 15% of affiliates only use one network!
I may have missed the question about if an affiliate was also a merchant or works for an agency – that would have been interesting too.
Take care matey,
Lee