Comments on: Download UK Affiliate Census Results http://www.3wdl.co.uk/2007/01/22/download-uk-affiliate-census-results/ James Little writes about Affiliate Marketing, Search engine optimisation, Pay per click, Blogging, Wordpress, Internet Revenue, and other random thoughts Wed, 27 Aug 2008 23:43:12 +0000 http://wordpress.org/?v=2.2 By: Lee McCoy http://www.3wdl.co.uk/2007/01/22/download-uk-affiliate-census-results/#comment-1061 Lee McCoy Wed, 24 Jan 2007 17:58:25 +0000 http://www.3wdl.co.uk/2007/01/22/download-uk-affiliate-census-results/#comment-1061 I've <a href="http://www.leemccoy.co.uk/2007/01/my-take-on-affiliate-census.html" rel="nofollow">blogged</a> the census as well and was suprised how interesting it was. I'm a sucker [for stats] and loved look at what type of people also work in this industry. As others have said, the income element was the biggest shock - both at the top and bottom ends of the scale. Also there's the "fact" that 15% of affiliates only use one network! I may have missed the question about if an affiliate was also a merchant or works for an agency - that would have been interesting too. Take care matey, Lee I’ve blogged the census as well and was suprised how interesting it was.

I’m a sucker [for stats] and loved look at what type of people also work in this industry.

As others have said, the income element was the biggest shock - both at the top and bottom ends of the scale.

Also there’s the “fact” that 15% of affiliates only use one network!

I may have missed the question about if an affiliate was also a merchant or works for an agency - that would have been interesting too.

Take care matey,

Lee

]]> By: Linus http://www.3wdl.co.uk/2007/01/22/download-uk-affiliate-census-results/#comment-1016 Linus Tue, 23 Jan 2007 12:38:17 +0000 http://www.3wdl.co.uk/2007/01/22/download-uk-affiliate-census-results/#comment-1016 A good point is raised there by Chris about the percentage of responding affiliates for each network who are day-job or spare time. We should add something to the report. I've just done some top-line calculations for TradeDoubler and CJ which shows that 52% of TradeDoubler's 1191 affiliate survey respondents are active (620 in total). By comparison, 485 of CJ's 735 responding affiliates are active (66%). For both networks, most of those who are not active are 'occasionally active' rather than inactive. In terms of the breakdown by spare-time / day-job, for TradeDoubler, the figures are 27% day-job and 73% spare time. For CJ, the figures are 35% and 65% respectively. Linus Gregoriadis, Head of Research, E-consultancy A good point is raised there by Chris about the percentage of responding affiliates for each network who are day-job or spare time. We should add something to the report.

I’ve just done some top-line calculations for TradeDoubler and CJ which shows that 52% of TradeDoubler’s 1191 affiliate survey respondents are active (620 in total).

By comparison, 485 of CJ’s 735 responding affiliates are active (66%).

For both networks, most of those who are not active are ‘occasionally active’ rather than inactive.

In terms of the breakdown by spare-time / day-job, for TradeDoubler, the figures are 27% day-job and 73% spare time. For CJ, the figures are 35% and 65% respectively.

Linus Gregoriadis, Head of Research, E-consultancy

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