Download UK Affiliate Census Results
The results from the first ever UK Affiliate Census (conducted by AffiliateProgramAdvice) are now available to download from E-Consultancy.
With over 1,500 respondents the to the survey which was released in November they provide fruitful reading.
Fraser has already posted some of his initial thoughts on his blog. I’ll be going though them tonight and posting some of the highlights.
BUMPZee
Links
Affiliates
SEO
A good point is raised there by Chris about the percentage of responding affiliates for each network who are day-job or spare time. We should add something to the report.
I’ve just done some top-line calculations for TradeDoubler and CJ which shows that 52% of TradeDoubler’s 1191 affiliate survey respondents are active (620 in total).
By comparison, 485 of CJ’s 735 responding affiliates are active (66%).
For both networks, most of those who are not active are ‘occasionally active’ rather than inactive.
In terms of the breakdown by spare-time / day-job, for TradeDoubler, the figures are 27% day-job and 73% spare time. For CJ, the figures are 35% and 65% respectively.
Linus Gregoriadis, Head of Research, E-consultancy
I’ve blogged the census as well and was suprised how interesting it was.
I’m a sucker [for stats] and loved look at what type of people also work in this industry.
As others have said, the income element was the biggest shock - both at the top and bottom ends of the scale.
Also there’s the “fact” that 15% of affiliates only use one network!
I may have missed the question about if an affiliate was also a merchant or works for an agency - that would have been interesting too.
Take care matey,
Lee