Here’s the press release.
Newly designed product and service portfolio supports expanding needs of digital marketing community.
TradeDoubler, the pan-European digital marketing company has redefined and developed its product offering and image to address the growing demand for performance-based, online marketing.
The product range caters to advertisers and publishers who are looking to fully exploit the various marketing and advertising opportunities presented by the internet. TradeDoubler’s range of digital marketing solutions accommodates advertisers across multiple industry sectors whether they are looking to generate increased brand awareness or drive direct response in the form of clicks, sales or registrations.
Advertisers are shifting large portions of their budgets online in response to the ever increasing amounts of media time that consumers are spending on the internet. Leading advertising forecaster, ZenithOptimedia noted in a recent quarterly spending report: “Internet ad spend will grow 28.2 percent in 2007, while the rest of the market grows 3.9 percent.€
The revamped product range represents an expanded portfolio for TradeDoubler which has grown from an affiliate marketing specialist to a digital marketing services company delivering brand marketing and direct response campaigns online. The newly branded range includes:
€¢td Pull (Affiliate network)
Long-term partnerships between advertisers and publishers. Publishers are paid a commission by an advertiser when advertising on their website results in an actual sale or registration for the advertiser.
€¢td Push (Campaign network)
Short-term activity with pre-defined deliverables. TradeDoubler will create a bespoke network of targeted publisher sites to meet the advertiser’s specific objectives.
€¢td Reach (Ad network)
A plug and play network with extensive reach. An advertiser €˜plugs’ into the existing network of publisher sites and ads are rotated across the network reaching a wide target audience.
€¢td Talk (Pay-per call network)
Advertisers can use the reach of the internet to drive sales and registrations over the phone. td Talk allows publishers to easily promote more complex products and services on their website and receive a commission for phone calls generated.
€¢td Toolbox (Marketing interface)
A tracking and ad serving interface. Advertisers and publishers can track, analyse and optimise the performance of all online marketing activity (advertisers) or advertising carried on their website (publishers).
€œDigital is becoming mainstream with online advertising now accounting for a larger percentage of total advertising spend. The appeal of the Internet is that it can reach a mass audience as well targeting smaller niche audiences but most importantly and uniquely its success in doing both can be tracked and measured,€ said Nicola Reed, Head of Marketing at TradeDoubler. €œWe wanted to underline this metrics-based approach in our own positioning and product portfolio and also respond to the fact that marketing online is now as much about branding as it is about generating sales. The new product names are designed to speak the language of modern marketers and simplify the process of advertising on the Internet.€
TradeDoubler has also refreshed its own image to underline its full range of performance-based digital marketing solutions. A new website has been launched today. For more information about TradeDoubler and to take a look at its new branding, please visit: www.tradedoubler.com.
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 14 countries across Europe and a presence in a further four countries. With a breadth of expertise across multiple industry sectors and a network of more than 100,000 website publishers TradeDoubler helps deliver online results for over 1,000 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
Please visit www.tradedoubler.com for further information.
Aparna Choudhari Gray
Direct Line: + 44 (0) 20 8834 3416
Direct Line: +44 (0) 20 7798 5814