Comments on: Incentive Sites and CPA http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/ James Little writes about Affiliate Marketing, SEO, PPC, Blogging, Internet Revenue, and other random thoughts Tue, 06 Jan 2009 10:33:49 +0000 http://wordpress.org/?v=2.7-hemorrhage hourly 1 By: Getting the best out of cashback sites » Stephen Pratley’s Online Marketing Blog http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/#comment-1457 Getting the best out of cashback sites » Stephen Pratley’s Online Marketing Blog Wed, 19 Sep 2007 11:58:56 +0000 http://www.exwebjunkie.com/2007/02/14/incentive-sites-and-cpa/#comment-1457 [...] the chance to earn some safe extra cash has attracted some serious high rollers to these sites as this post about a £15,000 bingo player proves. Talk to your cashback sites and other people in your industry, and get an idea how many of [...] [...] the chance to earn some safe extra cash has attracted some serious high rollers to these sites as this post about a £15,000 bingo player proves. Talk to your cashback sites and other people in your industry, and get an idea how many of [...]

]]> By: Stephen Pratley » Blog Archive » Devaluing the currency at ipoints http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/#comment-1456 Stephen Pratley » Blog Archive » Devaluing the currency at ipoints Mon, 05 Mar 2007 19:53:09 +0000 http://www.exwebjunkie.com/2007/02/14/incentive-sites-and-cpa/#comment-1456 [...] any good? The traffic sent by incentive sites can lead to as many sweaty palms as Greasy Palms as James Little has commented recently. I’ve not been able to go and see if I’m still on track for my [...] [...] any good? The traffic sent by incentive sites can lead to as many sweaty palms as Greasy Palms as James Little has commented recently. I’ve not been able to go and see if I’m still on track for my [...]

]]> By: Stephen Pratley http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/#comment-1455 Stephen Pratley Fri, 16 Feb 2007 16:20:45 +0000 http://www.exwebjunkie.com/2007/02/14/incentive-sites-and-cpa/#comment-1455 Excellent piece James. As you know I worked with a lot of gambling sites at ipoints. I think your experience is quite typical. Big sites like the ones you mention often get the attention of some serious players who work a bit harder to make their bankroll go further. I think smaller less well extablished sites struggle to deliver value until they attract the attention of these high rollers. Our experience was that gaming companies who forged long-term relationships with the incentive sites and paid good commissions always did well, even if they had to sit tight and sweat for a while. One of the programmes told us we were their most profitable affiliate at one point. It's a long term play, but it looks like you're getting the benefit of it, I know you work hard on the relations you have so well done. Excellent piece James. As you know I worked with a lot of gambling sites at ipoints. I think your experience is quite typical.

Big sites like the ones you mention often get the attention of some serious players who work a bit harder to make their bankroll go further. I think smaller less well extablished sites struggle to deliver value until they attract the attention of these high rollers.

Our experience was that gaming companies who forged long-term relationships with the incentive sites and paid good commissions always did well, even if they had to sit tight and sweat for a while. One of the programmes told us we were their most profitable affiliate at one point.

It’s a long term play, but it looks like you’re getting the benefit of it, I know you work hard on the relations you have so well done.

]]> By: Quidco http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/#comment-1454 Quidco Thu, 15 Feb 2007 14:16:58 +0000 http://www.exwebjunkie.com/2007/02/14/incentive-sites-and-cpa/#comment-1454 Good subject James. As you note the issue is less with the reward model than with an understanding on the merchants/networks part of how the traffic and motivations of a rewards site can vary from other sectors like PPC. As Darren points out it is a win, win situation for the merchant and site to have a clear line of communication so any potential issues can be worked out before the programme launches and to continue tweaking it along the way. Now if only we had more merchant managers like you ;) Good luck with everything as you move on to the next project! Good subject James. As you note the issue is less with the reward model than with an understanding on the merchants/networks part of how the traffic and motivations of a rewards site can vary from other sectors like PPC.

As Darren points out it is a win, win situation for the merchant and site to have a clear line of communication so any potential issues can be worked out before the programme launches and to continue tweaking it along the way.

Now if only we had more merchant managers like you ;) Good luck with everything as you move on to the next project!

]]> By: Darren Loud http://www.3wdl.co.uk/2007/02/14/incentive-sites-and-cpa/#comment-1453 Darren Loud Wed, 14 Feb 2007 19:41:45 +0000 http://www.exwebjunkie.com/2007/02/14/incentive-sites-and-cpa/#comment-1453 Thanks James, for taking the time to comment on your experiences within our sector. It's very difficult for sites like ours to prove ourselves and moreso stop being tarred with the same brush as some of our less honest competitors. As you've highlighted extremely well, it's important to look at each individual affiliate as a seperate case and consider all the factors without being biassed by any prejudgements or reputation. I'm confident I can make any affiliate program 'work' in our sector, providing the merchant is prepared to listen to my advice and take advantage of the experience I can share. You clearly took the time, and we've both reaped the benefits - a win, win situation all round. Now all I have to do is convince the 1500 or more other merchants out there to do the same! Thanks again :) Thanks James, for taking the time to comment on your experiences within our sector. It’s very difficult for sites like ours to prove ourselves and moreso stop being tarred with the same brush as some of our less honest competitors. As you’ve highlighted extremely well, it’s important to look at each individual affiliate as a seperate case and consider all the factors without being biassed by any prejudgements or reputation. I’m confident I can make any affiliate program ‘work’ in our sector, providing the merchant is prepared to listen to my advice and take advantage of the experience I can share. You clearly took the time, and we’ve both reaped the benefits - a win, win situation all round. Now all I have to do is convince the 1500 or more other merchants out there to do the same! Thanks again :)

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