Comments on: Don’t underestimate the importance of Conversion rate http://www.3wdl.co.uk/2007/02/23/don%e2%80%99t-underestimate-the-importance-of-conversion-rate/ James Little writes about Affiliate Marketing, SEO, PPC, Blogging, Internet Revenue, and other random thoughts Thu, 04 Dec 2008 18:29:37 +0000 http://wordpress.org/?v=2.7-hemorrhage hourly 1 By: Michael Briggs http://www.3wdl.co.uk/2007/02/23/don%e2%80%99t-underestimate-the-importance-of-conversion-rate/#comment-1493 Michael Briggs Tue, 10 Jul 2007 12:56:41 +0000 http://www.exwebjunkie.com/2007/02/23/don%e2%80%99t-underestimate-the-importance-of-conversion-rate/#comment-1493 James, Conversion rate is key in almost all marketing channels these days. When I started doing SEO it was about traffic and then people started asking questions about sales. It was at this point that I found conversion rates key to everything optimising the website alnogside the buying process becomes central to what we need to be achieving. One of the best ways I find to do this is to cross refence page views with page usage. Where are people clicking and why and from that determining if it's the real estate or the offer thats driving people into the buying process first. Once you get people into the booking process dicovering its faults is so much easier. With increased volumes of data about what is going on information can be extrapolated quicker and more exactly. James,
Conversion rate is key in almost all marketing channels these days. When I started doing SEO it was about traffic and then people started asking questions about sales.

It was at this point that I found conversion rates key to everything optimising the website alnogside the buying process becomes central to what we need to be achieving.

One of the best ways I find to do this is to cross refence page views with page usage. Where are people clicking and why and from that determining if it’s the real estate or the offer thats driving people into the buying process first. Once you get people into the booking process dicovering its faults is so much easier.

With increased volumes of data about what is going on information can be extrapolated quicker and more exactly.

]]> By: James Avery http://www.3wdl.co.uk/2007/02/23/don%e2%80%99t-underestimate-the-importance-of-conversion-rate/#comment-1492 James Avery Sat, 24 Feb 2007 12:13:02 +0000 http://www.exwebjunkie.com/2007/02/23/don%e2%80%99t-underestimate-the-importance-of-conversion-rate/#comment-1492 James, you are absolutely right to point out the importance of conversion. We've spent a lot of effort thinking about everything else - from choosing the right keywords to rankings to how people move around the site, but ultimately conversion is the final piece of the jigsaw. For an affiliate, picking the right link can be the difference between ambling along and making huge profits, whereas for the merchants and networks, it can increase ROI by several times. One key thing to add is that the merchant needs to have the items in stock, or in the case of travel, the merchant needs to serve the destination in question. There's no point in being blinded by the temptation of £100+ CPA payouts if the merchant cannot offer any products which are relevant to the page the link is coming from. James,

you are absolutely right to point out the importance of conversion. We’ve spent a lot of effort thinking about everything else - from choosing the right keywords to rankings to how people move around the site, but ultimately conversion is the final piece of the jigsaw.

For an affiliate, picking the right link can be the difference between ambling along and making huge profits, whereas for the merchants and networks, it can increase ROI by several times.

One key thing to add is that the merchant needs to have the items in stock, or in the case of travel, the merchant needs to serve the destination in question. There’s no point in being blinded by the temptation of £100+ CPA payouts if the merchant cannot offer any products which are relevant to the page the link is coming from.

]]>