Comments on: A Shining example of Internet Marketing - US TV http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/ James Little writes about Affiliate Marketing, Search engine optimisation, Pay per click, Blogging, Wordpress, Internet Revenue, and other random thoughts Wed, 27 Aug 2008 23:46:09 +0000 http://wordpress.org/?v=2.2 By: Ste Daley http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/#comment-2943 Ste Daley Wed, 28 Feb 2007 08:53:36 +0000 http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/#comment-2943 Sky have a similar thing with a mix of free content and pay-for content. The BBC wanted to launch a service that would show all the back catalogues of progs etc, it was deemend anti-competitive for some god knows why reason and they were stopped from releasing it! At least thats what I read somewhere. With regards to the sites for tv shows, thats just down to the level of importance placed on websites by the tv networks. C4 obviously dont see it worth while doing something similar OR maybe they cant because they possibly dont own the rights to do that sort of thing, they only have the rights to broadcast the show OR they dont have the technical staff to be able to come up with these ideas OR they arent investing enough cash in the sites to allow these things to be implemented. Which ever one of those reasons it is, it all points to the fact that we are still light-years behind the USA in terms of developing solid, interactive content! All IMHO of course, Ste Sky have a similar thing with a mix of free content and pay-for content.

The BBC wanted to launch a service that would show all the back catalogues of progs etc, it was deemend anti-competitive for some god knows why reason and they were stopped from releasing it! At least thats what I read somewhere.

With regards to the sites for tv shows, thats just down to the level of importance placed on websites by the tv networks. C4 obviously dont see it worth while doing something similar OR maybe they cant because they possibly dont own the rights to do that sort of thing, they only have the rights to broadcast the show OR they dont have the technical staff to be able to come up with these ideas OR they arent investing enough cash in the sites to allow these things to be implemented.

Which ever one of those reasons it is, it all points to the fact that we are still light-years behind the USA in terms of developing solid, interactive content!

All IMHO of course,

Ste

]]>