Comments on: A Shining example of Internet Marketing – US TV http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/ James Little writes about Affiliate Marketing, SEO, PPC, Blogging, Internet Revenue, and other random thoughts Tue, 16 Mar 2010 12:56:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Marketing by Quest http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/comment-page-1/#comment-152 Marketing by Quest Wed, 21 Jan 2009 01:01:08 +0000 http://www.exwebjunkie.com/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/#comment-152 The primary reason USA Television Networks have turned to the net is not because the viewership has droped. As the delivery medium changes so does the advertising opportunity. Local TV Stations are currently running ads offering their Advertising. It's all tied to the economy. So if you look at the demographics of a television show and relize that your show is not pulling from that demographic you have to ask yourself why? Because the show is junk? Or has my audience just shifted their free time to another medium? So many prime viewers are now online. One only has to look at Youtube to find an audience. So USA Television Network Executives with any brains at all are scrambling to address the needs of their advertisers and keep their revenues stable by offering programming online. Will the trend last? Does it matter if the show is broadcast to a passive audience or to a captive interactive audience? Follow the money. The primary reason USA Television Networks have turned to the net is not because the viewership has droped. As the delivery medium changes so does the advertising opportunity. Local TV Stations are currently running ads offering their Advertising. It’s all tied to the economy.

So if you look at the demographics of a television show and relize that your show is not pulling from that demographic you have to ask yourself why? Because the show is junk? Or has my audience just shifted their free time to another medium? So many prime viewers are now online. One only has to look at Youtube to find an audience.

So USA Television Network Executives with any brains at all are scrambling to address the needs of their advertisers and keep their revenues stable by offering programming online.

Will the trend last? Does it matter if the show is broadcast to a passive audience or to a captive interactive audience? Follow the money.

]]> By: Ste Daley http://www.3wdl.co.uk/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/comment-page-1/#comment-151 Ste Daley Wed, 28 Feb 2007 08:53:36 +0000 http://www.exwebjunkie.com/2007/02/26/a-shining-example-of-internet-marketing-%e2%80%93-us-tv/#comment-151 Sky have a similar thing with a mix of free content and pay-for content. The BBC wanted to launch a service that would show all the back catalogues of progs etc, it was deemend anti-competitive for some god knows why reason and they were stopped from releasing it! At least thats what I read somewhere. With regards to the sites for tv shows, thats just down to the level of importance placed on websites by the tv networks. C4 obviously dont see it worth while doing something similar OR maybe they cant because they possibly dont own the rights to do that sort of thing, they only have the rights to broadcast the show OR they dont have the technical staff to be able to come up with these ideas OR they arent investing enough cash in the sites to allow these things to be implemented. Which ever one of those reasons it is, it all points to the fact that we are still light-years behind the USA in terms of developing solid, interactive content! All IMHO of course, Ste Sky have a similar thing with a mix of free content and pay-for content.

The BBC wanted to launch a service that would show all the back catalogues of progs etc, it was deemend anti-competitive for some god knows why reason and they were stopped from releasing it! At least thats what I read somewhere.

With regards to the sites for tv shows, thats just down to the level of importance placed on websites by the tv networks. C4 obviously dont see it worth while doing something similar OR maybe they cant because they possibly dont own the rights to do that sort of thing, they only have the rights to broadcast the show OR they dont have the technical staff to be able to come up with these ideas OR they arent investing enough cash in the sites to allow these things to be implemented.

Which ever one of those reasons it is, it all points to the fact that we are still light-years behind the USA in terms of developing solid, interactive content!

All IMHO of course,

Ste

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