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Every couple of months we seem the same issue reoccurring in the affiliate industry – a bright spark somewhere decides to €œreview€ their affiliate base and kick off affiliates who may not be sending a high volume of clicks or sales. Here is a copy of an email received from the latest culprit: Merchant X [...]
It’s been a hectic few weeks and as such I have not updated the blog for a while – the idea was that I had a load of content in my head that I wanted to jot down on the way to the Bristol Affiliate event last Friday; a good idea that ended up being [...]
I was directed to the Curve training site today and thought it was worth a mention. It’s something that’s been on the cards for a while and it’s great to see it up and running with the first course organised for 3rd September. Curve is a killer team with Jess Luthi, Helen Porter and Brendon [...]
Earlier today I posted an article about the Direct Line Affiliate program (on OMG) and their new above the line TV advertising. I have a fair few readers on the blog so was unsurprised to see some traffic come though straight away but was quite amazed at how quickly google picked up on the article. [...]
Last month Direct Line, a large motor/home insurance company in the UK, decided to launch an above the line advertising campaign against what are known as €œAggregator€ sites. Essentially these sites includes the likes of moneysupermarket & confused.com which allow you to enter in personal details and then provide you with quotes for your insurance; [...]
It’s back to the real world after a week away in Barbados for the Affiliate Future 2007 Affiliate Incentive. Whilst I still have the jet lag I’m starting get back into the rhythm of things and already trying to look of ways of getting there again next year. This really is one of the best [...]
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