Affiliate Marketing Blog by James Little

If you are an affiliate, affiliate manager, network employee or agency worker then the chances are that you are registered for the a4uexpo at the end of October.  The event is hosted on the 25th/26th October in the London Excel centre and looks by all accounts to be a right corker!

I’ll be standing around for most of the day on the altogether stall but aside from that here are some of the sessions I’m looking forward to attending..

Day 1:

11.30-12.30: Let’s Get Social

The Affiliate 2.0 Session. Uncovering how affiliates are uniquely placed to profit from Blogging, Viral and Social Marketing. Real life practical examples on facebook applications, bebo and second life. With an update on what’s hot this Autumn.

NB.  This one is with our SEO/Social Director, Ciaran Norris & the famous Lee McCoy.  A must.

13.00-13.45: Ad Exchanges & Ad Marketplaces Uncovered

This session will introduce you to the emerging world of Ad Exchanges & Marketplaces. Starting with an explanation on how ad exchanges & marketplaces work, the session will take you through how advertisers and to publishers can benefit from using an ad exchange.

14.00-15.00: Meet the Super Affiliates

Driving sales of over £500 Million for their merchants last year, these super affiliates answer your questions on strategy and hot issues within the industry.  Ask the questions you’ve always wanted to!

15.30-16.30: The Interactive Insiders’ Guide to Selling Your Web Business

Join Duncan Jennings & Sean Lafleur as they share their complementary experiences in selling & buying web businesses (with more or less success).

17.00-18.00: Extreme SEO Q & A

Extreme SEO Q&A session on Search Engine Optimisation, with both black, grey and white hat experts from SEO.

Then of course there is the a4uawards in the evening

Day 2

09.30-10.30: £2bn & Growing. Where Next for Affiliate Marketing?

Leading industry figures predict how affiliate marketing will evolve with this keynote session. Speakers inc. the President of Linkshare, COO of TradeDoubler, Chief Exec of Buy.at, and the CEO of Affiliate Future.

11.00-12.00 The Changing Nature of Search

The Internet is maturing at lightening speed and the very definition of “Search” is changing with it.

From “Google Universal” to “personalized search”, not only are the search engines changing the way they see search, but so are the users changing their search methods and in particular they are changing their perceptions of who they trust on the internet to point them in the right direction.

This talk looks at some of the roots behind these potentially seismic shifts in user search behavior and the search providers themselves to see the dangers and the opportunities that face both merchants and affiliates alike.

12.30-13.30:  Widgets, Blidgets and the Implications for Affiliate Marketing in the long term

How widgets and blidgets will affect affiliate marketing in the long term. Widgets, Blidgets this session won’t make you Fidget!.

14.00-14.45 -  Case Study - The Online and Offline PR Campaigns for the MillionDollarHomePage.com

Imal will be speaking on the topic of The Online and Offline PR Campaigns for the MillionDollarHomePage.com & The Mount Madonna School Raffle ( 2.9 million dollars raised).

Discussed will be: Public Relations and marketing strategy before launching a campaign, Global vs. Regional campaigns - how to make each a success, Positioning key messages in the media, How to be effective in interviews, Outreaching to the media both online and offline.

15.00-16.00 - Will you need a network in 2008

This session examines the recent trend of full service agencies establishing micro networks.
Some say designed to cream the top performing Paid Search affiliates. Here we compare and contrast these with traditional affiliate networks, and what this means for the sector and the traditional relationship triangle. I’m on this one - so please do come and ask some questions!

16.30-17.30 Paid on Performance Search - The Future?

Are traditional agency models such as charging a percentage of search spend viable in the increasingly competitive paid search space?  This session compares and contrasts them against benifits of paid performance search as popularised by Affiliate Marketing.

Phew.  I think that’s it - along with actually being on the stand it’s going to be a busy few days - look forward to seeing many of you there!

This entry was posted on Thursday, October 4th, 2007 at 4:25 pm and is filed under Events, Marketing, Web News, Affiliates, SEO . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.