Former Google Boss Kate Burns joins Buy.at

E-Consultancy are reporting that Kate Burns has joined Buy.at to consult on how to establish more agency relations. Kate has an impressive CV which includes being the first employee that google hired outside of the US and has also worked with Doubleclick, Altavista, and Yahoo!.

Kate Burns adds, “I want to help buy.at get agencies more interested in affiliate marketing and understand how they can profit from it. This is a complex channel based on relationships, delivery and technology”

Seeing as I am an affiliate director at an agency I have quite a lot to say about this matter but I will keep it quite brief.

I like the buy.at system. I like their backend. I like their tracking. I like their account management. I like them. But there is a but. Agencies can charge a lot; sometimes far too much and some of us try not to overcharge our clients – if you want to get us (and other agencies with similar views) to use the system all you need to do is change one thing, your setup fee.

I’ve ranted about this before so I won’t repeat yourself but it’s the only thing holding me back from putting clients on the buy.at network & from speaking to other people in the industry is their objection too.