Comments on: Last man approach is not always followed http://www.3wdl.co.uk/2007/10/05/last-man-approach-is-not-always-followed/ James Little writes about Affiliate Marketing, Search engine optimisation, Pay per click, Blogging, Wordpress, Internet Revenue, and other random thoughts Wed, 27 Aug 2008 23:31:26 +0000 http://wordpress.org/?v=2.2 By: Stephen Pratley http://www.3wdl.co.uk/2007/10/05/last-man-approach-is-not-always-followed/#comment-20175 Stephen Pratley Sun, 07 Oct 2007 12:17:43 +0000 http://www.3wdl.co.uk/2007/10/05/last-man-approach-is-not-always-followed/#comment-20175 I guess if a merchant was looking to extend their reach and use the affiliate channel to find completely new prospects it would be a good system to employ, but that's not really affiliate marketing, it's more like brand advertising. Affiliate marketing is much more about getting the consumer to make that sale at that merchant. To work that way you'd also need a very reliable lifetime cookie in place. I know if I start researching a holiday or a big purchase like a TV I take ages between first looking and getting my credit card out. I guess if a merchant was looking to extend their reach and use the affiliate channel to find completely new prospects it would be a good system to employ, but that’s not really affiliate marketing, it’s more like brand advertising.

Affiliate marketing is much more about getting the consumer to make that sale at that merchant.

To work that way you’d also need a very reliable lifetime cookie in place. I know if I start researching a holiday or a big purchase like a TV I take ages between first looking and getting my credit card out.

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