Keep it simple, stupid.

The title of this post is not be being offensive, it’s a well known term that you can read more about on Wikipedia.

But onto the point of the post, in browsing an iphone forum today (my 3g iphone was delivered and is amazing!) an ad from google adsense got my attention:

The ad itself is rather nice and the case looks great (I think I’ll actually order one myself) but look at the stupidly long discount code!  Not sure why a merchant would have such a long code especially as it’s on adsense.

Has anyone else seen any randomly long codes like this on creative before?

KISS