Affiliate Incentives are getting better
29 Aug
I got an email pop into my inbox today from a company called GlobalDirectMedia who I’ve been speaking to over the past month or so and who have been a pleasure to deal with.
The email was talking about an incentive to win a trip to Hong Kong in March 09 to see the Hong Kong Rugby Sevens tournament.
It’s a great incentive – the only thing I would have changed is by making it “winnable” by more affiliates – the prize is doing to the Top 3 performers and I’ve often found that when running an incentive that way it doesn’t actually encourage anyone to increase their performance.
It was only a few years ago when merchants and networks were giving away MP3 Players every week (apparently Kieron had a wardrobe full of them) but it really goes to show how times have changed – trips to Barbados, Hong Kong, cars, motorbikes, can’t wait to see what’s going to come next..
James,
Thanks for your valuable feedback.
As this was our first incentive prize we wanted to do something reasonably big and noteworthy.
This definately won’t be the last competition we run, we’ve already got plans in place for cricket at Lords in 2009, both one day and 20:Twenty
It’s only with the moderate calm down over Christmas that I’ve been scouring the world to see who is saying what.
BTW, moving forward we are likely to enlist the help of people whose opinions we value in helping “troubleshoot” any competitions etc. can I ask for your opinion (most likely over a few beers in town).
Cheers.
Jim