Quidco MBI, new appointments and growth.
Sunday, April 26th, 2009Not sure if anyone noticed but according to an article in the Telephraph on Saturday, Quidco is going to have a management buy-in this week by Michael Murphy, of friends reunited fame. His appoinment as Executive Chairman has also been confirmed on their blog.
A lot has changed for Quidco over the past year - many people will remember the public falling out with Affiliate Window and whilst two very different sides of the story were told by each party it’s fair to say that despite some saying it would be the start of the end for Quidco they have continued to be the biggest cashback/reward site out there - double the size of their nearest competitor according to Hitwise stats.
There has also been a lot of new staff members - Tyson and Laura the two most recent recruits and both from buy.at. There was also an advert in one of the big newspapers recently too so they are certainly looking at new ways of getting members.
Whilst it’s unclear what impact Michael will have on the business in the short term it’s fair to say that Quidco seems unstoppable at the moment and if the additional money & resource helps with more advertising then their possition as the most visited cashback site is unlikely to change anytime soon.


