So I’ve dug out a domain I purchased a while ago – FreeBingoCards.org.uk.   I’ve found in the past that .org.uk domains have ranked quite well; especially on MSN but it’s obviously a hugely competitive space.

The first stage when I start a new site is generally to brainstorm a few ideas on how I want the site to work, so here goes:

• Data capture will be an important part of the site, including the opt-in process so that I can market to these email addresses with offers in the future.
• After a user has signed up I’ll put together an auto-mail path – so I’ll get creative from a number of bingo sites and send a different email each week.  Gathering the email creative may take a while!
• Need to make a decision on if I use a CMS like Drupal for the site, or just build it in flat HTML… still undecided on this.
• After I’ve put the main template together, I’ll start by reviewing the top 10 bingo merchants based on their Hitwise or Alexa rankings.

The next step is going to be to put together a calendar with some deadlines of when I want each stage of the site finished – I often find that this helps with making sure that I stay on track with the timelines and can plan it around the kids parties and the TV schedule!

I’ll look to do at least one post a week on the blog with an update on this project until it’s live and then keep the updates going once I’ve started the link building and traffic generation.

Suggestions and feedback are always welcome!